Our mission

Socially responsible

JAI is one of the most positive words in the Hindi language. It means VICTORY and embodies all that is good and euphoric. For us, JAI stands for social responsibility and awareness. We prioritize the well-being of our production team in India and ensure fair working conditions. Some of the members have been part of the I am Jai team for over 15 years. Together we grow and support each other, including their families. For us, they are not just team members; they are JAI.

Craftsmanship

We are truly impressed by the craftsmanship of all our artisans, whether they are cutting stones or processing beads. Together they create beautiful handmade items with minimal intervention from machines. We are committed to operating as consciously as possible, with attention to both the materials we use and our production methods.

Sustainability at I am jai

In Amsterdam, our small design and sales team turns our vision into reality. Meanwhile, our true craftsmen in India bring our creations to life. By working with a network of skilled stone carvers, goldsmiths, polishers and enamellers, we guarantee the highest quality craftsmanship. To minimize overproduction, we mainly produce to order. We collect all orders and ship them as efficiently as possible to reduce our environmental footprint.