Sociale betrokkenheid

Social Responsible

JAI is one of the most positive terms in the Hindi language. Signifying VICTORY, it embodies all that is good and euphoric. For us, JAI means being socially responsible and conscious. We prioritize the well-being of our crafting team in India, ensuring fair working conditions. Some members have been part of the I am Jai team for over 15 years. Together, we grow and support each other, including their families. To us, they are not just team members; they are JAI.


We are truly impressed by the craftsmanship of all our artisans, whether they are stone cutters or beadworkers. Together, they create stunning handmade items with minimal machine intervention. We are committed to operating as consciously as possible, considering both the materials we use and our methods of production.

Sustainability at I am jai 

 In Amsterdam, our small design and sales team orchestrates our vision. Meanwhile, in India, our true artisans bring our creations to life. Collaborating with a network of skilled stone cutters, setters, metalsmiths, polishers, and enamelers, we ensure the highest quality craftsmanship. To minimize overproduction, we primarily produce on order, collecting all orders and shipping as efficiently as possible to minimize our environmental footprint.