'i am jai' Jewellery is designed in the creative capital of Amsterdam (AM) and produced in the jewellery capital of India: Jaipur (JAI). Our jewellery characterizes itself by the use of 18 carat gold-plated silver, combined with polished gemstones.

'Jai' means 'victory' in India, and that's the way we feel it too. Wearing our jewellery means carrying out a positive message. The message that anything can be conquered, like long distances or cultural differences.

We love working with our people in Jaipur. We have a team of freelancers all with their own specialty. They're the best craftsmen, real artisans. And yes, surely we take good care of our people there. We make sure they work under good conditions, we pay them a good salary so that they can send their kids to school, but that's all perfectly normal to us. 'To be jai' is to take social responsibility. This is what we try to do, one step at a time, and day by day.

Read the postings on our blog to find out who we consider to be jai as well and to meet our Jaipur team. The people behind our products. We'd love to introduce them to you!