JAI is the most positive word from Hindi vocabulary. Meaning VICTORY, it also stands for everything that is good and extatic. To us, being jai is being socially responsible. We take good care of our crafting team in India, like we should, and like everybody else should who is working with people around the globe. Or with people next to you. You just take care of your people. We love our colleagues who feel the same way. For us, the blog is a chance to show you our perspective on social responsibility. To us, they take care. To us, they are JAI.